Define the user problem
We begin with the task, audience, physical space, budget, and compatibility constraints. Popularity alone is not a use case.
Verify the product facts
Dimensions, compatibility, features, price, availability, and offer terms must come from approved merchant data or another attributable source. We do not invent experience, ratings, discounts, scarcity, or specifications.
Evaluate fit and value
We consider problem-solving value, product match, price context, content usefulness, visual clarity, and category performance. A large discount on the wrong product is not a strong opportunity.
Separate economics from conclusions
Affiliate commission, expected conversion, reversals, and attributed profit help us decide where to invest publishing resources. They do not rewrite factual or editorial conclusions.
Update and correct
Prices and product terms change. Pages show an update date, readers are directed to verify current merchant information, and substantive corrections are made when reliable evidence changes.